Amparo Del Rio | Resume

SAN MATEO, CA 94401 | 925-683-3508
E-mail: amparo@amparodesign.com
www.amparodesign.com
Website Portfolio: www.adwebart.com
G R A P H I C   D E S I G N E R | Art Director | Creative Director
Web Designer | Web Developer | User Interface Designer (UI)


EDUCATION

SAN FRANCISCO STATE UNIVERSITY, Courses in User Interface Design UI, JavaScript and HTML5
DVC DIABLO VALLEY COLLEGE, San Ramon, CA | 2007-2010 | Courses in PHP & Web Design
UNIVERSITY OF CALIFORNIA, Berkeley, CA | 2007 | Certificate in Interior Architecture and Interior Design
STUDIO SCHOOL OF ART AND DESIGN, Philadelphia, PA | 1982 | Certificate in Graphic Design and Commercial Art
RUTGERS UNIVERSITY, Camden, NJ | 1978-1982 | Associate Degree in Art and Sculpture

COMPUTER SOFTWARE SKILLS

Adobe Creative Suite, InDesign, Illustrator, Dreamweaver, Photoshop, Microsoft Word, Acrobat, Excel, PowerPoint, Bridge, Google Apps

 EXPERIENCE at A-GLANCE

  PRINT & ART DIRECTION

  • Magazines re-design        
  • Computer Books
  • Catalogs
  • Logos
  • Business Cards
  • Brochures
  • Newsletters
  • Cookbooks
  • Corporate Brochures
  • HR Benefit Booklets
  • Book Covers
  • Icons and Signs

  WEB & MULTIMEDIA

  • Website Design & Development Experienced CSS & HTML
  • User Interface Design and Information Architecture
  • Feedback Form
  • Client Server Forms
  • Understanding PHP Server Sites,
    Spry & Flash Effects
  • Competitor Analysis
  • SEO Best Practices
  • Website Hosting
  • E-mail Blast Design

  OTHER EXPERIENCE

  • Fluent in Spanish
  • Experience Working with
    Ad Agencies & Ad placement
  • Understanding of Web Servers
  • Database Servers and Application
    Server Technology
  • Team Leadership in Directing
    Multiple Projects
  • Perspective Drawing & Visualizing
  • Painting
  • Model Making
  • Art Instruction

WEB DESIGN EXPERIENCE

http://www.avalonskincare.com | Beauty Salon in San Mateo
http://www.artisanpizzasolutions.com  |  Pizza Ovens Distributor
http://epichealthychoices.org  |  Community Resource Network for San Ramon School District
http://www.diabloalarms.com  |  Security company
http://www.amparodesign.com/OtherWebsitesbyAmparo/DianePruett/indexDiane.html  | Fine Artist
http://www.thoroughbredconsultantsgroup.com   |  Commercial Contractor
http://www.amparodesign.com/OtherWebsitesbyAmparo/marchellos/index_previously.html  | Restaurant
http://www.wandakemper.com/  | Fine Artist
http://sosnconsignment.com/  | Women’s Consignment Shop

DESIGN EXPERIENCE

Amparo Del Rio Design | San Mateo, CA, 1985 / PRESENT
Graphic Designer Web Designer, Art Director, Creative Director—Coordinate graphic design projects from concept through completion. Art direct design and production teams. Coordinate freelance designers, consultants and vendors. Create marketing presentations. Manage operational, strategic, financial, staffing, and administrative functions.

Bookmarks Magazine | Langhorne, PA (2000)
Art Director, Designer and Production of the premiere issue.
http://amparodesign.com/GRAPHICDESIGN/bookmarks.html

Stanford Lawyer Magazine | Palo Alto CA. (1999 - 2005) 
Art Director, Designer, Production of a quarterly university publication
http://amparodesign.com/GRAPHICDESIGN/standalumni.html
http://amparodesign.com/GRAPHICDESIGN/standlawyer.html

Apple Computer | Cupertino, CA (1989 - 1995)
Art Director and Designer for the Corporate Communications Department. Produced: Ink Magazine (Quarterly), 5 Star News (Monthly), 5 Star News Global (Monthly), Employee benefits brochures and posters.
http://amparodesign.com/GRAPHICDESIGN/Apple.html

IBM Corporation | San Jose, CA (1995)
Art Director and Designer for three End-User Newsletters: Government Innovations, NetNews, and PS/News http://amparodesign.com/GRAPHICDESIGN/IBM.html

Via Magazine | San Francisco, CA (1999 - 2000)
Art Director and Designer for bimonthly AAA Automobile Association Magazine
http://amparodesign.com/GRAPHICDESIGN/via.html

Oracle Corporation | Redwood Shores, CA (1995)
Art Director for a 64 page Oracle Magazine Supplement for the International Banking Industry
http://www.amparodesign.com/GRAPHICDESIGN/Oracle.html

Crisp Publications | Menlo Park, CA (July 1996)
Art Director for Group Training Multimedia Catalog

Upside Magazine, A National Business Magazine | San Mateo, CA (1992 – 1996)
Art Director, Creative Director, for national monthly business magazine
http://www.amparodesign.com/GRAPHICDESIGN/upsidenew.html

Creative Publications | Book Publisher | Menlo Park, CA (1994 - 1996)
Art Director and Designer of Middle school textbooks: “MathScape Series”
http://www.amparodesign.com/GRAPHICDESIGN/creativepub.html

Classroom Connect  | Book Publisher | Mountain View, CA (1996)
Art Director and Designer for three textbook series Web Essential Series, "100 Activities for the Online Classroom Series", "MayaQuest Series" and Cyber Stories Series 
http://www.amparodesign.com/GRAPHICDESIGN/webessential.html
http://www.amparodesign.com/GRAPHICDESIGN/onlineclass.html

Osborne McGraw Hill Book Publisher | Berkeley, CA  (2000)
Art Director and Designer of a 54 page book catalog, and a series of book covers for “Windows 2000 Series” http://www.amparodesign.com/GRAPHICDESIGN/osbornecat.html
http://www.amparodesign.com/GRAPHICDESIGN/osborneprofseries.html

JSA Communications | Advertising Agency | Lafayette, CA  (2000)
Art Director and Designer of book cover and interior pages for Chef Harry & Friends Cookbook. http://www.amparodesign.com/GRAPHICDESIGN/cookbook.html

San Jose Magazine| San Jose, CA (1998)
Designer and Art Director, magazine re-design
http://www.amparodesign.com/GRAPHICDESIGN/SANJOSENEW.html

Future Medicine Publishing | Tiburon, CA (1998 - 2000) 
Art Director and Designer for a bi-monthly ”Alternative Medicine Magazine” and a series of Alternative Medicine Books
http://www.amparodesign.com/GRAPHICDESIGN/futuremed.html

Hogar Magazine | Guayaquil, Ecuador (1998)
Art Director and Designer, re-design of Hogar Magazine, a South American magazine in Spanish.  http://www.amparodesign.com/GRAPHICDESIGN/hogar.html

PERSONAL STATEMENT

My longtime interests in Architecture and Graphic Design have led me to my career in Design. I fall in love with every project I design. My design goal is to improve life, make the world simpler and easier to understand. Whether it is a website, magazine, logo, or kitchen, every project is a unique design solution. I like to make a difference in a company that will utilize my skills.

 

Revised 1-23-2014