Amparo Del Rio Resume
70 St. Beatrice Court, Danville, CA 94526
925-683-3508
E-mail: amparo@amparodesign.com
http://www.amparodesign.com
Website Portfolio:
http://www.adwebart.com
G R A P H I C D E S I G N E R / Art Director / Creative Director
Web Designer / Web Developer
Profile
Highly creative and multitalented award winning Graphic Designer, with extensive experience in multimedia, art direction, marketing, and print design. Exceptional collaborative and interpersonal skills, dynamic team player with well-developed written and verbal communication abilities. Highly skilled in client and vendor relations and negotiations; talented in building and maintaining clients. Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.
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PRINT & ART DIRECTION
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WEB & MULTIMEDIA
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Design Experience
Amparo Del Rio Design, Danville, CA, 1985 / PRESENT
Freelance Art Director — Graphic Designer
Successfully manage and coordinate graphic design projects from concept through completion. Collaborate with clients to create vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. Expertly convert features to benefits to achieve client objectives. Manage all operational, strategic, financial, quote/bid, staffing, and administrative functions.
KEY ACHIEVEMENTS:
- Successfully completed and managed client projects on time and within budget.
- Provided proposal layout and design to clients under tight deadlines
- Established trusting relationships with designers, vendors and clients.
- Demonstrated ability to learn and use new techology at any time.
Recent Web Projects
Diablo Alarms— Security Company
Marcellos Restaurant and Piano Bar — Fine Restaurant and Piano Bar
Diane Pruett Art — Fine Artist Painter
Thoroughbred Consultants Group — Architect Commercial Renovations Contractor
Wanda Kemper — Fine Artist Painter
Susans Wake Up Call — Writer Party Organizer
King Herman — Musician
Adwebart.com — Web Design Company
Recent Print Projects
Stanford University - Palo Alto CA. (May 1999 - February 2001)
Contracted to design and Art Direct Stanford Lawyer Magazine a bimonthly, covering the Legal community of Stanford University. And Stanford Magazine, an Alumni Stanford University Magazine.
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/Magazines/standlawyer.html
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/Magazines/standalumni.html
Apple Computer - Cupertino, CA (July 1989 - April 1993)
Contracted to provide Art Director and Design for the corporate employee communications department. Produced all employee newsletters: Ink Magazine—Quarterly Publication, 5 Star News Global and Local Bi-Monthly. Also designed employee’s benefits brochures and posters.
Via Magazine AAA Automobile Association - San Francisco, CA (July 1999 - December 1999)
Under Bruce Anderson Editor hired to Design and produce Art Direction for bimonthly Magazine
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/Magazines/via.html
Oracle Magazine - Redwood Shores, CA
Under Fabian West - Designed and produced Special Supplement for the international banking industry.
Crisp Publications - Menlo Park, CA
Designed Crisp’s Group Training Multimedia Catalog. Art/direction of all photos and produced 25-page catalog.
Upside Magazine - San Mateo, CA (August 1992 – May 1996)
Freelance Art Director, Creative Director, Layout and Design for national monthly Business Magazine. Redesigned the magazine twice. Assigned, directed all photography and illustration. Designed all feature stories and oversaw production. Editor: Eric Nee. See website portfolio:
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/Magazines/upsidenew.html
Creative Publications - Mountain View, CA (June 1993 - June 1996)
Art Director and Design for “MathScape Series”, “Online Classroom” and WebEssential” Series of books for Middle School and Elementary level.
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/books/creativepub.html
Classroom Connect - Mountain View, CA June 1996
Contracted to design for the following book series: “Web Essential Series”, “100 Activities for the Online Classroom”, “Maya Quest”
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/books/webessential.html
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/books/onlineclass.html
Osborne McGraw Hill Book Publisher - Berkeley, CA (July 2000)
Contracted to design a 54 page Book Catalog, and Cover book series for: “Windows 2000” Design Series, Encyclopedia of Networking Communications.
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/books/osbornecat.html
JSA Communications - Lafayette, CA (July 2000)
Contracted to design Chef Harry & Friends Cookbook.
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/books/cookbook.html
San Jose Magazine - San Jose, CA (March 1998-August 1998)
Redesigned magazine and created template to be used on on-going issues.
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/Magazines/SANJOSENEW.html
Future Medicine Publishing - Tiburon, CA (Dec 1998 - Dec 1999)
Contracted to redesign Alternative Medicine Magazine in order to give the magazine a consumer friendly-look and re-position it at the newsstand.
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/books/osbornecat.html
Hogar Magazine - Guayaquil, Ecuador (October 1998)
October 1998 Contracted to redesign Hogar Magazine, a South American magazine in spanish for the modern woman This project also included training the staff to implement the new look & feel.
http://www.amparodesign.com/GRAPHIC%20DESIGN/Publishing/Magazines/hogar.html
New Media Magazine - Foster City, CA (September 1991 - January 1992)
Contracted as Art Director for a national monthly publication under David Bunnell, Editor and Publisher
Eternelle Magazine – Los Altos, CA (September 1994)
Redesigned the magazine fall 1995 and art directed the magazine bi-monthly under Valerie Foster Publisher.
OTHER FREELANCE CLIENTS:
Archetype Interactive (Corporate Identity Package and Brochure) / Bio-World (Newspaper and Magazine Advertisements) / CCI Credit Communications Inc. (Corporate Identity Package) / Greenleaf Medical Systems (Interactive Movie and Medical Illustrations) / Chevron Corporation (Corporate brochures) / The Executive Golfer (Corporate Identity Package and brochure) / HyperMedia Communications (Newsletters) / IBM (End-User Newsletters) / Macro Mind (Brochures & Flyers) / Mac World Magazine (Direct Mail Booklets and Flyers) / Ride & Rite Corporation (1993 Annual Report) / San Francisco Focus Magazine (KQED Fine Tuning Supplement) / Sunset Books (Book Catalog) / Symantec Corporation (Software Interactive Design) / The Roadmarker Co. (Brochures and Spec Sheets).
Education
DVC Diablo Valley College (August 2007-Present)
Courses in PHP and Web Design
UC Berkeley Extension, San Francisco, California (August-2007)
Certificate in Interior Architecture and Interior Design Program—Cida Accredited
STUDIO SCHOOL OF ART AND DESIGN, Philadelphia, Pennsylvania (June-1982)
Certificate in Graphic Design and Commercial Art (Presidents List Award)
RUTGERS UNIVERSITY, Camden, New Jersey
Associate in Art and Sculpture
Computer Skills
Excellent skills in Deamweaver, Flash, Photoshop, Illustrator, InDesign, AutoCAD, VectorWorks, Word, Excel, PowerPoint, Quark Express PageMaker, InDesign. Expecience with HTML, CSS, server side scripting. Strong troubleshooting skills, familiar with cross-browser and cross platform issues, confortable with Mac and PC.
Other Skills
- Fluent in Spanish
- Familiarity with motion graphics and animation software including Flash, Director, After Effects, Final Cut Pro or other video-editing systems.
- Experience Working with Ad Agencies and Ad placement.
- Understanding of web servers, database servers and application server technology.
- Experience working within placing Ads and agency procedures.
- Knowledge of rules and regulations for Web communications
- Team leadership and ability to manage and direct multiple projects.
- Excellent organization skills
- Team leadership
- Perspective Drawing
- Painting
- Model Making
- Visualizing
- Art Instruction
- Photography
Personal Statement
My longtime interests in architecture and graphic design have led me to my current career as Website Designer. I admit I fall in love with every project I design. My goal is to design in order to improve life, and make the world simpler and easier to understand. Whether it is a website, magazine, logo, or kitchen, every project is a good design solution. I’m not afraid of working hard to prove myself to others. I love to make a difference in a company that will utilize my skills.