Amparo Del Rio | Resume

00 St. Beatrice Court, Danville, CA 94526
925-683-3508
E-mail: amparo@amparodesign.com
www.amparodesign.com
Website Portfolio: www.adwebart.com
G R A P H I C   D E S I G N E R | Art Director | Creative Director
Web Designer | Web Developer

PROFESSION

GRAPHIC DESIGNER, WEB DESIGNER, CREATIVE DIRECTOR

EDUCATION

DVC DIABLO VALLEY COLLEGE, San Ramon, CA | 2007-2010 | Courses in PHP & Web Design
UNIVERSITY OF CALIFORNIA, Berkeley, CA | 2007 | Certificate in Interior Architecture and Interior Design
STUDIO SCHOOL OF ART AND DESIGN, Philadelphia, PA | 1982 | Certificate in Graphic Design and Commercial Art
RUTGERS UNIVERSITY, Camden, NJ | 1978-1982 | Associate Degree in Art and Sculpture

COMPUTER SOFTWARE SKILLS

Acrobat, AutoCAD, Dreamweaver, Excel, Quark Express, InDesign, Flash, Illustrator, Microsoft Word, Photoshop, PageMaker, PowerPoint, VectorWorks, Bridge, Fireworks, Flash, Adobe Acrobat

 EXPERIENCE at A-GLANCE

  PRINT & ART DIRECTION

  • Magazines re-design        
  • Computer Books
  • Catalogs
  • Logos
  • Business Cards
  • Brochures
  • Newsletters
  • Cookbooks
  • Corporate Brochures
  • HR Benefit Booklets
  • Book Covers
  • Icons and Signs

  WEB & MULTIMEDIA

  • Website Design & Development
  • Experienced CSS & HTML Code
  • Feedback Form
  • Client Server Forms
  • PHP Server Sites
  • Spry & Flash Effects
  • Competitor Analysis
  • Information Architecture
  • Web Site Optimization,
    SEO Best Practices
  • Website Hosting,
    Management & Support

  OTHER EXPERIENCE

  • Fluent in Spanish
  • Experience Working with
    Ad Agencies & Ad placement
  • Understanding of Web Servers
  • Database Servers and Application
    Server Technology
  • Team Leadership in Directing
    Multiple Projects
  • Perspective Drawing & Visualizing
  • Painting
  • Model Making
  • Art Instruction


WEB SITE DESIGN AND HOSTING EXPERIENCE

http://www.diabloalarms.com | Surveillance and Security Company
www.dianepruettart.com | Fine Artist
http://thoroughbredconsultantsgroup.com | Alarms and Security Company
http://www.marcellosofdanville.com | Restaurant
http://www.wandakemper.com | Fine Artist
http://www.susanswakeupcall.com | Writer and Single Group Organizer
http://www.kingherman.com | Musician
http://www.adwebart.com | Personal Website
http://www.amparodesign.com | Personal Website
http://www.sosnconsignment.com | Women’s Consignment Website
http://www.weekendtorememberfilm.com | Filmmaker

DESIGN EXPERIENCE

Amparo Del Rio Design | Danville, CA, 1985 / PRESENT
Graphic Designer Web Designer, Art Director, Creative Director—Coordinate graphic design projects from concept through completion. Art direct design and production teams. Coordinate freelance designers, consultants and vendors. Create marketing presentations. Manage operational, strategic, financial, staffing, and administrative functions.

Bookmarks Magazine | Langhorne, PA (2000)
Art Director, Designer and Production of the premiere issue.
http://amparodesign.com/GRAPHICDESIGN/bookmarks.html

Stanford Lawyer Magazine | Palo Alto CA. (1999 - 2005) 
Art Director, Designer, Production of a quarterly university publication
http://amparodesign.com/GRAPHICDESIGN/standalumni.html
http://amparodesign.com/GRAPHICDESIGN/standlawyer.html

Apple Computer | Cupertino, CA (1989 - 1995)
Art Director and Designer for the Corporate Communications Department. Produced: Ink Magazine (Quarterly), 5 Star News (Monthly), 5 Star News Global (Monthly), Employee benefits brochures and posters.
http://amparodesign.com/GRAPHICDESIGN/Apple.html

IBM Corporation | San Jose, CA (1995)
Art Director and Designer for three End-User Newsletters: Government Innovations, NetNews, and PS/News http://amparodesign.com/GRAPHICDESIGN/IBM.html

Via Magazine | San Francisco, CA (1999 - 2000)
Art Director and Designer for bimonthly AAA Automobile Association Magazine
http://amparodesign.com/GRAPHICDESIGN/via.html

Oracle Corporation | Redwood Shores, CA (1995)
Art Director for a 64 page Oracle Magazine Supplement for the International Banking Industry
http://www.amparodesign.com/GRAPHICDESIGN/Oracle.html

Crisp Publications | Menlo Park, CA (July 1996)
Art Director for Group Training Multimedia Catalog

Upside Magazine, A National Business Magazine | San Mateo, CA (1992 – 1996)
Art Director, Creative Director, for national monthly business magazine
http://www.amparodesign.com/GRAPHICDESIGN/upsidenew.html

Creative Publications | Book Publisher | Menlo Park, CA (1994 - 1996)
Art Director and Designer of Middle school textbooks: “MathScape Series”
http://www.amparodesign.com/GRAPHICDESIGN/creativepub.html

Classroom Connect  | Book Publisher | Mountain View, CA (1996)
Art Director and Designer for three textbook series “Web Essential Series”, "100 Activities for the Online Classroom Series", "MayaQuest Series" and Cyber Stories Series 
http://www.amparodesign.com/GRAPHICDESIGN/webessential.html
http://www.amparodesign.com/GRAPHICDESIGN/onlineclass.html

Osborne McGraw Hill Book Publisher | Berkeley, CA  (2000)
Art Director and Designer of a 54 page book catalog, and a series of book covers for “Windows 2000 Series” http://www.amparodesign.com/GRAPHICDESIGN/osbornecat.html
http://www.amparodesign.com/GRAPHICDESIGN/osborneprofseries.html

JSA Communications | Advertising Agency | Lafayette, CA  (2000)
Art Director and Designer of book cover and interior pages for Chef Harry & Friends Cookbook. http://www.amparodesign.com/GRAPHICDESIGN/cookbook.html

San Jose Magazine| San Jose, CA (1998)
Designer and Art Director, magazine re-design
http://www.amparodesign.com/GRAPHICDESIGN/SANJOSENEW.html

Future Medicine Publishing | Tiburon, CA (1998 - 2000) 
Art Director and Designer for a bi-monthly ”Alternative Medicine Magazine” and a series of Alternative Medicine Books
http://www.amparodesign.com/GRAPHICDESIGN/futuremed.html

Hogar Magazine | Guayaquil, Ecuador (1998)
Art Director and Designer, re-design of Hogar Magazine, a South American magazine in Spanish.  http://www.amparodesign.com/GRAPHICDESIGN/hogar.html

New Media Magazine | Foster City, CA  (1991 - 1992)
Art Director and Designer, monthly multimedia magazine

Eternelle Magazine | Los Altos, CA (1994 - 1995)
Art Director and Designer, bi-monthly life-style magazine

OTHER CLIENTS

Archetype Interactive — Corporate Identity Package and Brochure | Bio-World —Newspaper and Magazine Advertisements | CCI Credit Communications Inc. — Corporate Identity Package | Greenleaf Medical Systems | Interactive Movie and Medical Illustrations | Chevron Corp. — Corporate Brochures | The Executive Golfer — Corporate Identity Package and brochure | HyperMedia Communications — Newsletters | Macro Mind — Brochures & Flyers | Mac World Magazine — Direct Mail Booklets and Flyers | Ride & Rite Corporation — Annual Report | San Francisco Focus Magazine — KQED Fine Tuning Supplement | Sunset Books — Book Catalog | Symantec Corporation — Software Interactive Design | The Roadmarker Co. — Brochures and Spec Sheets

PERSONAL STATEMENT

My longtime interests in Architecture and Graphic Design have led me to my career in Design. I fall in love with every project I design. My design goal is to improve life, make the world simpler and easier to understand. Whether it is a website, magazine, logo, or kitchen, every project is a unique design solution. I like to make a difference in a company that will utilize my skills.